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Andi Faisal Bahari
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INDONESIA
JURNAL MANAJEMEN BISNIS
Published by Universitas Muslim Indonesia
ISSN : 20887086     EISSN : 26211971     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen, Bisnis pertama kali diterbitkan pada tahun 2014. Jurnal Manajemen Bisnis adalah jurnal ilmiah yang memuat artikel-artikel studi baik empiris maupun konseptual yang berkaitan dengan Keuangan, Pemasaran, Sumberdaya Manusia, Operasional, Strategi, Sistem Informasi , e-Business dan Etika Bisnis berdasarkan kearifan lokal. Jurnal Manajemen Bisnis telah memperoleh ISSN Cetak dan ISSN Online yang dikeluarkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI).
Arjuna Subject : -
Articles 2 Documents
 1 
Search results for , issue "Vol 9 No 1 (2022): March - Manajemen Bisnis" : 2 Documents clear
Strengthening and Increasing MSME's Competitiveness in Supporting South Sulawesi Economic Growth Idris, Muhammad; Echdar, Saban; Sabban, Yasrib Putranto; Sabban, Yusrab Ardianto
JURNAL MANAJEMEN BISNIS Vol 9 No 1 (2022): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v9i1.992

Abstract

The objectives of this research for three years (2021-2023) are: Year I: (1) Mapping MSMEs in South Sulawesi which have prospects to become suppliers of large or export-oriented businesses, (2) Analyzing the effect of strengthening and increasing the competitiveness of MSMEs in sustaining South Sulawesi's economic growth; Year II: (1) Conducting guidance and education to MSMEs and coaching agencies at the levels provincial and district in strengthening and increasing competitiveness, (2) Reviewing and establishing strategies for strengthening and increasing MSMEs competitiveness; Year III: ( 1) Build a model for strengthening and increasing the competitiveness of MSMEs, and (6) Applying a model for strengthening and increasing the competitiveness of MSMEs so that unable to sustain the economic growth of South Sulawesi. Diladata collectionkukanthrough a survey with 120 respondents in four districts of the sample (Makassar, Pare-pare, Bantaeng and Bulukumba). Testing the hypothesis with the Structural Equation Model (SEM) through the help of Software SPSSVersion 25. The results revealed that strengthening and increasing the competitiveness of MSMEs had a positive and significant impact on supporting economic growth in South Sulawesi. For this reason, the goal of this research is to build a model of MSME competitiveness, it is important to realize it in the next research stage in 2022 and 2023. The implication of this research is to contribute ideas to the Government South Provincial Sulawesi in the form of a model for increasing the competitiveness of SMEs.
How Green Marketing and Product Quality Influence Buying Interest Using Green Brand Image Umam, Gemuruh Chairul; Widodo, Arry
JURNAL MANAJEMEN BISNIS Vol 9 No 1 (2022): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v9i1.995

Abstract

IKEA is a company that implements a marketing strategy through the concept of green marketing. Now, IKEA Indonesia continues to expand by opening its newest branch, namely in West Java which is located in Kota Baru Parahyangan, this indicates that the public's interest and enthusiasm for what IKEA wants to offer with a green marketing strategy approach. This study aims to determine the effect of green marketing, product quality on buying interest through green brand image as an intervening variable. The method used quantitative with descriptive and causal research as well as SEM-PLS analysis method. The sampling technique used non-probability sampling technique with a total sample of 384 consumers IKEA Kota Baru Parahyangan. The results of descriptive analysis on green marketing, product quality, green brand image and buying interest are in good category and the results can be concluded that Green marketing has a positive effect on buying interest through green brand image as an intervening variable at IKEA Kota Baru Parahyangan. Product quality has a positive effect on buying interest through green brand image as an intervening variable at IKEA Kota Baru Parahyangan.

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